Specialising in global brand creative direction and strategy, concepting, art direction, photography and film, he has a proven track record of executing global campaigns from concept to delivery.

Having started his career behind the camera, Matt has since gone on to work with a number of renowned British brands and publications such as Griffin Studio, Oliver Spencer, OneNineZeroSix, UK Athletics, i-D Magazine, Gentlewoman, Jane Norman, River Island and Ted Baker. Where he has provided creative direction, art direction and creative services on many global campaigns.

In recent years Matt’s achievements include launching a successful global content series across 4 continents. Ideating and launching brand-first global advertising campaigns. Launched a digital-first series of performances by well-known British artists including Bastille, Jungle, Little Simz and Joy Crookes, as a celebration of music, fashion and talent whilst raising brand awareness. And more recently, has successfully pitched to various companies including McLaren, Team GB, Tottenham Hotspur and Apple TV+ for partnership and collaborations.

Since 2017, Matt has held talks at Falmouth University and the University of South Wales, where he has lectured on Creative Direction, The Evolution of Creative in The Fashion Industry and The Creative Image Funnel.